According to research, professionally integrated sales and experiential marketing agency NYC expand four hundred percent faster than other teams on a yearly basis. Marketing and sales are two of a company’s most important income generators. If a business were a human being, advertising would be the brain and sales the heart.
Marketers acquire notoriety, whereas salespeople win trust and commitment. These two departments are intertwined yet operate independently. Sales and marketing incompatibility leads to poor plan execution and dissatisfaction.
Define the company’s strategy and objectives
Forty-five percent of companies operate without a defined digital strategy, implying that they are unaware of their rivals, consumers, or profit margins. Both the sales and marketing divisions want to expand the firm, but they go about it in different ways. Sales teams design monthly revenue systems, and short-term targets are generally set to achieve rapid results.
The marketing teams create a perpetual pipeline of high-quality leads that is unaffected by seasonality, vacations, or other difficult circumstances. And their interactions have a direct impact on your marketing plan. The firm manager should develop a single revenue strategy, and the marketing department, with the support of sales, must develop buyer profiles to help both departments communicate in the same terminology.
Establish a Common Language
Communicating the same terminology when it relates to fundamental department demands directly impacts both marketing and sales operations. For example, marketing should give the marketing department-specific data on the route and interactions via which the prospects engaged with the brand. As a result, the sales staff would deliver a completely customized experience to potential consumers.
Data will be shared between the marketing departments in a single area. By categorizing data regarding advertising networks and prospects and navigating through full of data, this communication chain will help both departments stay on track.
CRM System Integration
CRM allows marketing and sales departments to keep track of improvement and feedback loops, as well as determine which digital channels are functioning well and connect with customers more effectively. You may commence with the Gmail integrated CRM if your company predominantly uses Gmail.
The Gmail CRM is Chrome plug-in that integrates with your Gmail account and allows you to manage all of your communication in one location. CRM for Gmail is a piece of software that, once installed, is incorporated into your profile. It assists sales and marketing teams in managing pipelines, centralizing interaction, and sending customized mass emails to consumers.
Assess & Measure
The first step in calculating your CRM return on investment is deciding which KPIs to track. In the haste to add pro capabilities, it is easy to overlook that you just have a small team of 10 people who will not utilize it on a regular basis. Begin with the basics: identify the key indicators to monitor and expand as your business grows. CRM systems use a range of service data to assist sales and marketing teams in optimizing their efforts.
You will not need to maintain any difficult KPIs after you have integrated the CRM program. Begin with the most fundamental performance metrics and work your way up to more complex ones as your business expands.