Setting up an online store and sale page is an excellent way to start a business and get some extra money at the end of the month, especially at a time of uncertainty in which we live in the country. But is it possible to Venture into the e-commerce universe alone and without having a consolidated company structure to help you in this task?
By reading this post, you will discover how to set up your online store and all the points you need to consider to make your business a success!
E-Commerce Assembly Tips
Are you already convinced that the e-commerce market is an excellent opportunity to make a comeback and achieve the long-awaited financial independence? So, now is the time to know the first steps for you to start structuring your online store like, inform parcel number (แจ้งเลขพัสดุ which is the term in Thai) and sale page!
set a focus
The 1st step in setting up an online store is also often the most difficult. It is very common to see people who want to venture into the market but have no idea what they would like to sell. Defining a focus for your store is essential to develop a successful business and create differentials that set you apart from your competitors.
It is noteworthy that, contrary to common sense, choosing a particular niche can be more advantageous than selling to a large group of people. This happens because there are very segmented profiles of consumers who do not find product options that help them solve their problems.
A good tip to help define a focus is to link an area you like with one of these niches—for example, a vegan person starts selling healthy snacks without animal raw materials.
Know The Market
Once you have defined your focus of action, it is time to understand better the market in which you will operate. It’s not just because you’ve found a niche with few or no competitors that it means your store will automatically be a success. You need to understand if there is demand for your product and the market behavior throughout the year if there are more and fewer sales. An example of this case would be the sale of ice cream, which increases in summer and fall in winter. Also, try to assess how other factors may affect your store’s turnover. More “shallow” items are more likely to be cut off the shopping list when the country is not in a good economic situation.
All these points will help you understand if the chosen focus is the most suitable and plan your e-commerce investments and return.
Plan And Set Goals
Now it’s time to gather all the information you’ve gathered and put it all down on paper. Detail everything possible, from products to sales and growth prospects. At this point, it is essential to define short, medium, and long-term sales goals and objectives. This way, you will have a much more realistic yardstick for understanding whether or not your business is moving in the right direction.
